For example, next time you are wrestling over which domain name to purchase, try split-testing the exact wording of your potential domains in your PPC ads. Within a day or two the market will tell you which one they prefer to respond to.
You can use this technique to decide on brochure headlines, company slogans and almost anything else. You can even use it to test new product ideas BEFORE you create the products.
This type of practical research will save you thousands of dollars on more costlier market research. It will also reduce the amount of time you spend trying to make up your mind. This is a great down and dirty way to get real feedback from the market in a live commercial environment.
Save time. Save money. Move fast.